Hospitality (Restaurant, Hotel, Inn)

Hospitality websites play the important function of facilitating effective preparation for potential customers and enhancing the customer's experience. An information-rich, intuitive, and up-to date website is indispensable in turning prospects to customers, and customers into returning customers.

Depending on your specific sub-sector of the hospitality industry, the content and function of your website will vary, but some key functions will be consistent, while others will be more or less pronounced. For instance, it is more involving to plan an elaborate vacation package on a providers website, than to research and review local restaurants.

Even for an intensively service-oriented industry business such as a restaurant, your website can provide up-to date and actionable information to potential customers. Gone are the days when people used the "Yellow Pages" to find or research a restaurant or other hospitality service. According to an AIS Media Study in 2007, 89% of your potential customers will research and select the restaurant they will patronize online. This figure is now probably higher taking into account the proliferation of Internet access and use

Having an intuitive website, well organized website with current information will put you in a position of advantage relative to your competition. You will be able to increase your gross sales, and improve the customer experience by maintaining communication with your customers; resulting not only in repeat business, but in your ability to stay engaged with your customers' experience from the moment they discover your business online, then on-site service experience, and the after-service online connection before their subsequent visit.